How to Recognise a Stressed Cat and Other Common Concerns: J P.A.W.S. Shares Their Tricks
Cats might seem cool, calm, and independent - but just like us, they can get stressed too. Whether it’s scratching up the couch, hiding under the bed, or acting out in confusing ways, our kitty friends have their own way of telling us when something’s off.
We've teamed up with Chloe from J P.A.W.S., the pet-loving expert who's touched almost every kind of animal-related career, from medical to retail to grooming, and now therapy! She's an Animal Therapy Consultant who's had her fair share of working with cats and she has a lot to share about cat behaviour.
In this interview with Chloe, we’re digging into how to spot the signs of stress in your cat and what to do about common concerns like scratching, boredom, or mood swings. If you've ever wondered, "Why is my cat doing that?" - this one's for you.
1. What sparked your interest in working with animals, and how did it lead you to your current role with Accell?
I know it seems cliché but I've always known since I was a kid that I wanted to have a career involving animals. Initially, I didn't know specifically what that looked like. However, I took on every opportunity given to me to not only discover my specific interests, but to gather information from all aspects of the animal industry.
As of late last year, physical therapy was a missing element in my overall knowledge - along came Accell Animal Therapy, which immediately sparked my interest. The preventative and positive behavioural aspects resonated with me, along with my fascination with the therapy's unique mechanics and each individual response it elicits.
I can easily see it becoming a valuable tool to incorporate into my future business and behavioural modification plans.
Chloe sitting next to her client's cat.
2. You’ve explored many areas of the animal industry - from medical to grooming. How have these experiences shaped the way you work with animals today?
My experiences thus far have made me appreciate every animal related job out there, they all play a significant part in animal welfare. You'd be surprised with how much crossover exists between the different fields, and how it can all be applied to understanding overall animal health and wellbeing.
Approaching a client with the background understanding I have allows me to delve into their situation at a greater depth and provide more personalised recommendations.
More than anything, my experiences have given me a greater respect for the people and businesses involved in the wonderful world of pets, and the importance to support and connect with one another, as we all ultimately share the same goal: to help pets and owners alike.
3. What are some common behavioural or physical concerns that owners come to you with?
One of the most common concerns I hear is: “My pet is anxious and I don’t know why or what to do.” Often, they may also be displaying atypical behaviours that indicate anxiety, overstimulation or hyperarousal - this could be marking or spraying, vocalising, changes in appetite and more. It is important to identify all symptoms as many can overlap across different conditions. When in doubt or if you're concerned, always consult with your vet.
Other behavioural or physical issues are often linked to breed related traits or genetic predispositions.
For cats, the most common is definitely arthritis - around 60% of cats aged six show signs of arthritis, and it's estimated that 90% of cats over the age of ten are affected in some way.
Personally, I strongly believe in prevention, in any way, shape or form. However, far too many wait until symptoms accumulate and it's 'too late' or a much bigger problem that's harder to manage.
This is why I see education and awareness as essential tools for improving animal welfare, not to criticise someone for not knowing. Unfortunately, there can be false, conflicting advice or misinformation out there, which can make it difficult for owners to determine what's truly best for their animals.
Having a broader understanding of what's considered 'normal' for a species, as well as what's 'normal' for their individual pet/s (quirks and all) - can help people to detect subtle changes early. The earlier we can pick up on when something is 'wrong', the higher chance of addressing it effectively.
4. Have you noticed a difference in how cats respond to therapy compared to other animals like dogs or small mammals?
From my current understanding, cats, dogs and small mammals share a surprisingly similar cognitive approach and how they process information. However, their motivations which are often rooted in their ancestral background which is what sets them apart. This means how we train, desensitise and help them habituate is influenced by said motivators. More often than not it involves positive reinforcement.
Cats are naturally cautious and creatures of habit/routine, they like to be able to predict what's happening next, so something as simple as rearranging furniture or introducing a new object can be a stressful. The main thing I say is not rush them; adjustment periods vary from animal to animal. Cats prefer to feel in control of the situation and their environment, so offering an escape routine is more effective than forcing them into it. Let them sus it out at their own pace, keep it on low and reward small steps.
[Going back to therapy] In general, it isn't the most natural thing for an animal to be on a vibrating surface. In my observations, cats tend to respond well towards the TS (Tranquil-Ssage) setting, which supposedly is more akin to a cat's purr (there is a case study focusing on frequency of the therapy being similar to that of a cat's purr). For those who don't know cats purr to indicate contentment but also when they are stressed as a self-soothing strategy.
Two cats laying on therapy bed.
One example I love sharing is Mango, my friend's cat. He often gets overstimulated - especially around guests. He's the classic 'sleeps with one eye open' type, tracking everyone's movements, which makes relaxation difficult for him. We decided to try the therapy on him, and when I say he flopped-he really flopped! His body language softened, his pupils constricted, he started grooming himself, and then he fell asleep. Everyone was amazed by how quickly and positively he responded.
Pictured above: Mango.
5. How can cat owners integrate therapy into their pets’ routines - even if they’re indoor-only or a bit timid?
Make it positive!! What does your cat love? Toys, treats, physical touch? Find their biggest motivator and use it to build positive associations with the therapy. They will be ready in their own time - patience is key.
Desensitisation is all about small, consistent and positive exposure. The gradual approach makes them feel more at ease and makes it easier for them to adjust. Ensure they are comfortable by utilising soft materials (placing their bed on top of the therapy device, for example) and incorporating familiar scents. The goal is for them to view it as a safe, cozy spot where they can sit, lie, or even fall asleep.
Key word here is ROUTINE!
6. What are some subtle signs of stress or discomfort in cats that owners should watch for?
Reading a cat's body language is a learned skill, it really is all in the subtleties. From their nose to their tail (even their whiskers), they are all indications of how they may be feeling.
Just to name a few signs of stress or fear: 'aeroplane ears' (flat and turned sideways), hissing/spitting/growling/vocalising, crouching or curling up low to the ground or puffed up (think the classic 'Halloween cat' posture), tails tightly tucked and/or twitching at the tip, wide 'whale' or 'moon' eyes, and even panting in extreme cases. Often, it can be a combination of signals or a slight change, which is why it's important to practice reading your own cat's cues - more than anything practice, practice, practice!
Cats are exceptionally skilled at hiding when they are in pain - another trait rooted in ancestral survival instincts. Along with changes in habits; drinking, toileting, eating, behaviour etc. One indicator is what's known as a 'pinched face' expression, which can vary in intensity. This could include squinting, tense mouth and nose, flattened ears, and visible cheekbone tension. I implore you look up images of this expression, as it can be subtle, but once you learn to recognise it, it's an invaluable tool to spot discomfort/pain.
7. Are there any breeds or life stages where therapy is especially beneficial for cats?
All breeds, life stages and walks of life can benefit from therapy!
While certain breeds such as brachycephalic (squishy faced) breeds or those with structural differences like Munchkin cats/Dachshunds may be more susceptible to predisposed conditions (internal or musculoskeletal), Accell therapy can support any animal. Whether it's for prevention, rehabilitation, maintenance, or general comfort, anything with blood can benefit from the improved blood flow and lymphatic drainage the therapy provides.
It's also important to consider key developmental windows. Puppies go through notable fear periods, first being 8-11 weeks, and again from 6-14 months. For kittens the primary socialisation window is 2-7 weeks, with a secondary fear period from 9-16 weeks. These are ideal opportunities to introduce positive exposure to new stimuli and environments, which ultimately helps reduce fear responses and builds confidence.
A common misconception is that physical therapy is only really necessary for geriatric animals. In reality it can be valuable across all life stages, whether supporting pregnant mothers, to helping show or performance animals with warm up and to prevent potential strain or injury. It can also benefit pets with behavioural concerns, assist with rehabilitation or simply maintain muscle tone and body condition.
However, I would not suggest using Accell therapy for animals diagnosed with cancer, due to the potential risks associated with its increased circulation. As always, consult your vet if unsure.
8. You mentioned you're working toward becoming an animal behaviourist. What’s the ultimate vision for your future business?
For a long time, I believed I'd never be good enough or that there would always be someone better. But then I asked myself why can't that be me? I'd been searching for the 'right fit' or the perfect business to join, until I realised that I could create my own. And that's how Joustra P.A.W.S. (J P.A.W.S. for short) was born.
I have registered my business name and ABN, which I currently use for my subcontractor roles, including any art I create on the side for personal or commercial commissions. I've developed a colour pallet, chosen fonts, designed logos, and even made a little cat mascot for the brand.
Right now, I'm focused on deepening my knowledge in animal behaviour through self-study, with online courses, and my ever-growing stack of books. I'm also gaining experience with admin, event organisation, and client management, whilst increasing exposure through my current position - skills that can be applied to my own business.
From there my plan is to begin offering virtual consultations from home until I find the right physical location.
Long-term, my goal is to have J P.A.W.S. fully operational, with a receptionist and a team working across the various services we offer. I'd love to continue collaborating with other brands, businesses, and individuals who align with our values - supporting them and promoting their products or services to my clients.
Eventually, I hope to give back to the community by donating a portion of profits from select physical items, like stickers, bandanas, or jumpers to animal charities and organisations.
9. What kind of animal services or education would you love to offer once you’re running your own practice?
Initially, my primary focus will be on behavioural consultations and creating personalised behaviour modification plans. Imagine a calm and inviting atmosphere for a 'psych'-style-session not for you, but for your pet, where we can work through current concerns and set meaningful goals. Each case will begin with an initial consultation, followed by check-in sessions (either in person or via video call) to monitor progress, address any setbacks, and fine-tune the plan as needed.
In the past, I've run educational workshops for cat owners, and I'd love to run more future workshops but expand to all pet owners, as well. Since P.A.W.S. stands for Professional Animal Wellbeing Services, my long-term vision includes expanding to training resources for owners (onsite or at home) and, possibly, offering positive pet photography services.
I'm always open to suggestions and new ideas, but I wouldn't want to get too ahead of myself!
10. How do you currently engage with local pet communities - through shows, clubs, or partnerships?
I proudly sponsor or have sponsored several clubs, including: The Feline Control Council of Victoria, The Governing Council of the Cat Fancy, The German Shepherd Dog Club, The Collie Club, The K9 Scent Club, Victorian Women's Dog Club, The Golden Retriever Dog Club, with potential to support even more in the future!
Brands I actively promote at shows including Lyka, INABA, Ziwi Peak, PetCover, Nexgard Spectra, and Feliway.
I also support and collaborate with local businesses such as Teef Club, Cheeky Furriends, King Of Paws, and Odies Paw Pals.
I'm all about positive vibes and supporting one another. Along my journey I have met amazing people across all areas of the pet industry, and I love being able to give back - whether it’s by helping their business grow or contributing to clubs and communities in meaningful ways.
Each club sponsorship is unique, so I tailor my contributions to suit their needs. I often provide free teaser demonstrations of Accell Animal Therapy, encouraging owners to experience it for themselves (we all need a little TLC!).
My support may come in many forms, prize draws, giveaways, personalised items, artwork, best in show awards, goodie bags, and more. I enjoy being proactive and coming up with creative, fun ways to collaborate and make it enjoyable for everyone involved.
11. Do you have advice for cat owners who want to advocate for their pet’s wellbeing but don’t know where to start?
Never be afraid to ask for help or seek information - especially from those who specialise in particular fields. It’s completely okay to not know everything; in fact, new information is coming out all the time. Being adaptable and always having room to grow or improve has never steered me wrong.
It’s okay to feel frustrated at times, just try to treat everything as a learning opportunity. Reflect, make adjustments and use what you’ve learnt to apply to next time.
Everyone is entitled to their opinions, and trust me everyone will have opinions, often ones that clash. It’s all about gathering information from all facets and various sources, and curating your own well-informed conclusion/perspective. And remember: every animal is unique. What works for one may not work for another, so be patient, with yourself and with your pet/s.
If there’s any way that I can support you get started, or there is an interest in owner workshops on particular topics, feel free to reach out to me on instagram here or email me at j_paws@outlook.com - I’m always happy to help.
Key Takeaways
- Look out for early signs of stress or illness - Vocalising, changes in appetite, or inappropriate urination can signal anxiety or health issues. Don’t dismiss these signs - intervening early can prevent more serious conditions down the line.
- Know what’s ‘normal’ for your pet - Every animal is different. By being familiar with your pet’s usual behaviour and routines, you’ll be better equipped to notice when something is off - even if it’s subtle.
- Build your observation skills over time - Watch your cat in different situations and learn what their body language is telling you. This helps you respond to their needs with empathy.
- Prevention is better than cure - Rather than waiting until your pet is injured or visibly unwell, invest in preventative care like physical therapy, enrichment, and regular vet checks. These help improve quality of life and reduce the risk of chronic issues.
- Always go at the cat’s pace - Cats are sensitive creatures who need time to adjust. Let them explore the environment and equipment without pressure. A slow, respectful approach builds trust and cooperation.
- Use positive reinforcement - Reward-based training isn’t just for dogs! Reinforce calm and curious behaviour with treats, praise, or gentle affection. This helps them feel confident and safe in therapy sessions.
- Routine and familiarity matter - Try to keep therapy sessions consistent in terms of timing, environment, and setup. Cats thrive on predictability, and small changes can throw them off.
- Reward curiosity and relaxation - Use treats, toys, or cuddles to encourage positive associations with the therapy space. This helps turn it into a safe zone your cat enjoys visiting.